Sukumar's Ram Charan Tej and Samantha starrer 'Rangasthalam' business reaches 100 crore mark
Sukumar's Ram Charan Tej and Samantha starrer 'Rangasthalam' business reaches 100 crore mark

Rangasthalam: The Ram Charan Tej and Samantha starrer has earned more than Rs. 100 crore before its release on March 30. The film has direction and penmanship of Sukumar. 

The periodic Drama has already been breaking records on Youtube by trending #1 on the social media website. The lyrical of the song Yentha Sakkagunnaave received 100k likes in 4 4hrs and 55 Mins upon its release.

More:Samantha Akkineni wraps up the shoot for ‘Rangasthalam’ with Ram Charan Teja

The revenge drama set in 1985 has, a village backdrop. Sukumar has manages a never seen avatar of Ram Charan Tej . The sinp-bits of his lungi-clad avatar is already getting rave reviews from the audiences. He and Samantha will be sharing the screen for the very first time which adds to the novelty of the film.

According to the sources the film is sold for more than Rs. 100 crore. The digital rights alone is around Rs. 10 Crore. The Production house Mythri Movies has earlier sold satellite rights of big movies like  ‘Srimanthudu,’ and ‘Janatha Garage,’ for superlative amount of Rs. 80 crore.

Rangasthalam‘s 100 crore deal includes the theatrical rights, overseas, satellite and digital rights, This deal has definitely set a new benchmark for Telugu movie business.

Distributor Ramakrishna claims the cost of production has increased magnumly in recent years.

“Truly, Telugu filmmakers are exploiting the growing Telugu market across the world,” he adds ” Digital rights have come in like a blessing in disguise along with raise in overseas and satellite rights for star-studded movies. We need not be surprised, if more films cross the magic figure of Rs 100 crore in days to come”

We cannot predict the future, but as of now the Actor Ram Charan has outgrown his contemporary actors like Mahesh Babu and Jr NTR. 

The periodic Rural love story is all set to release on March 30.

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