Fifty Shades Freed, The 15:17 To Paris and Peter Rabbit brought some fresh air at the Box Office which was for weeks dominated by ‘ Jumanji: Welcome to the Jungle’ and ‘The Greatest Showman’ and various other oscar contenders. Besides ‘Fifty Shades Freed’ ranked at No. 1 in the weekend Box Office Collection in North American theatres.
Weekend Box Office Collection of Fifty Shades Freed.
The Universal Pictures final chapter of the three film franchise of the Christian Grey and Anastasia Stella saga earned $38.8 million in its opening weekend. Much below its first film $85.2 Million and even its sequel’s $46.6 million. However the collection was sufficient enough to make the 3 film total cross $ 1 Billion mark globally. The women again made a vast majority at the theatres comprising of more than 75% of the opening weekend audiences. Universal Pictures’ President of Domestic Distribution Jim Orr said:
“We are exhilarated with the results. To have a trilogy engineered primarily for a female audience that we were then able to broaden out into a billion-dollar franchise is just a fantastic result.”
Fifty Shades Freed Out performs other co releases.
The Universal Pictures Steamy romance out performed Sony’s CG and Live action animated movie with voice over of James Corden ‘Peter Rabbit’ and even Clint Eastwood’s real life story featuring the real men how they saved the co passengers in the terrorist attack on the train to Paris in 2015 in ‘The 15:17 To Paris’ in the opening weekend. The Peter Rabbit hopped to the second place with $25 million opening Weekend Collection and ‘The 15:17 To Paris’ took the 3rd position with $12.6 million.
Market down by approx 1.8%.
As per the Analysis of Senior Media Analyst Paul Dergarabedian the marketplace is down by 1.8% for the year and the opening weekend lower by around 27% as compared to same of last year. Last year during the the same period ‘The Lego Batman Movie’, ‘Fifty Shades Darker’ and ‘John Wick: Chapter 2’ all opened above $30 million.
However it isn’t expected the box office will pick up next week with the release of ‘Black Panther’ as some analysts expect a $150 million opening.