During Super Bowl52 on January 16, 47 years old actor Matt Damon speaks on Stella Artois’s ad and raised the growing problem of lack of drinking water around the globe. He said that:
“Such a simple thing,”
“Clean water at the turn of the tap. It’s like magic. It takes no time at all. And yet, millions of people in the developing world walk up to six hours everyday for water. [But] this chalice can change that.”
He hold up a special edition of the signature Stella Artois chalice said that the company has do partnership with his nonprofit water.org to help increase the supply of clean drinking water. He added:
“If just one-percent of you watching this buys one, we can give clean water to one million people for five years.”
— Maggie Parker (@Maggie_WP) January 16, 2018
The “Taps” spot made by the agency Mother, hopes to encourage the social conscience during the Super Bowl. He wants to remember some fans that getting the drinking water is not easy as we open the fridge or tap.
Stella Artois vice president Harry Lewis said that:
“We’re excited to bring this global issue to a stage as big as the Super Bowl this year”
“I feel very privileged to work on a campaign that will help build a better world for millions of people.”
Damon hosted a promotional event for Stella Artois and Water.org’stiative in New York City, telling attendees why this project is so important to him and easy to take part in. According to the Ad Age Matt and Gary White a long time water and sanitation advisor founded Water.org in 2009. Stella delivered her work for Water.org for four years to release these limited-edition charity chalices.
We're looking forward to it! We started this mission with https://t.co/tVztlHIsAI 3 years ago, and are working towards the goal of providing safe water access to 3.5 million people by 2020.
— Stella Artois (@StellaArtois) January 16, 2018
Designs and feature
The chalice designs reflect countries where water.org provides support including India’s Jannie Shroff, Plilippines’s Monica Pamos and Silvana Avila from Mexico. He also said in the statement when he announced the new campaign.
“Now with three simple ways to donate—through the purchase of a limited-edition chalice, a 12-pack or a pint at a bar—we’re making it easier than ever for consumers to help,”
Over the years, Anheuser-Busch InBev’s Super Bowl ads have sought to make viewers laugh at its jokes or bond with lovable animals like puppies. But in its first ad for this year’s game, released early, the brewer positions itself as a do-gooder. The ad, from Mother, promotes a program in which Stella will donate money to provide 12 months of clean water for one person in the developing world for every purchase of a Stella 12-pack from January 15 through April 15. For each pint of bottle bought in bars, Stella will donate enough to provide one month of clean water.
Stella is also putting on sale a specially designed version of its iconic chalice glasses. Each chalice purchase translates into a donation that will provide five years of clean water, according to the brand.The ad marks Stella’s first Super Bowl appearance since 2011 (“Crying Jean”). AB InBev will also run a 60-second spot for Bud Light that’s part of its comic “Dilly Dilly” campaign. Ads for Michelob Ultra and Budweiser are also planned.