Home News and Gossip G-Eazy and The Weeknd breaks connection with H&M based on an Advert.

G-Eazy and The Weeknd breaks connection with H&M based on an Advert.

G-Eazy and H&M
G-Eazy and H&M

H&M wouldn’t have thought that an Advertisement can turn their smooth start of the year into a rocky one. That there association with G-Eazy and The Weeknd will end over a Racially Insensitive Advert.

It all started with a picture of a Kid in Sweatshirt. The hoodie had “Coolest Monkey of the Jungle” written over it. The controversy arrised cause the Model who was wearing it was a kid of Color.

People came out and condemned the Swedish manufactures for the ignorant and insensitive advert. Here’s what some prominent people have to say about it.

The Weeknd

The Weeknd posted on his twitter on January 8, breaking his allies with H&M.

The Starboy singer has worked on two different collaborations with H&M. Last September his latest clothing collection was released. When will the collections be removed from the stores is still unclear.

LeBron James

LeBron James Joined the protest by editing the picture of the kid. He added the crown on the kid’s head and words are hid with a crown as well.

The basketball players told H&M straight up. He doesn’t care what they see, he envisions a Young King in this picture.


Questlove also did not hide his anger about the matter and gave H&M a piece of his mind. He forecasts the apologies and various cover up that would follow.


The Rapper announced on social media as well that he detests what has happened. He has also severed all ties with the Brand.

Over the past months I was genuinely excited about launching my upcoming line and collaboration with @HM… Unfortunately, after seeing the disturbing image yesterday, my excitement over our global campaign quickly evaporated, and I've decided at this time our partnership needs to end. Whether an oblivious oversight or not, it's truly sad and disturbing that in 2018, something so racially and culturally insensitive could pass by the eyes of so many (stylist, photographer, creative and marketing teams) and be deemed acceptable. I can't allow for my name and brand to be associated with a company that could let this happen. I hope that this situation will serve as the wake up call that H&M and other companies need to get on track and become racially and culturally aware, as well as more diverse at every level.

A post shared by G-Eazy (@g_eazy) on

His action is an attempt to clarify companies and brands that something like this won’t be tolerated. H&M and the rest of them has to become racially and Culturally aware.

H&M’s Apology

H&M has pulled back the Advertisement and the product as well. The Brand is profusely apologizing for their ignorance on all their social media accounts.

A post shared by H&M (@hm) on

We have got this wrong and we are deeply sorry. Link in bio.

A post shared by H&M (@hm) on

We hope Brand’s team has understood their lacking and will ignore something like this in the future.