H&M wouldn’t have thought that an Advertisement can turn their smooth start of the year into a rocky one. That there association with G-Eazy and The Weeknd will end over a Racially Insensitive Advert.
It all started with a picture of a Kid in Sweatshirt. The hoodie had “Coolest Monkey of the Jungle” written over it. The controversy arrised cause the Model who was wearing it was a kid of Color.
People came out and condemned the Swedish manufactures for the ignorant and insensitive advert. Here’s what some prominent people have to say about it.
The Weeknd posted on his twitter on January 8, breaking his allies with H&M.
The Starboy singer has worked on two different collaborations with H&M. Last September his latest clothing collection was released. When will the collections be removed from the stores is still unclear.
LeBron James Joined the protest by editing the picture of the kid. He added the crown on the kid’s head and words are hid with a crown as well.
@hm u got us all wrong! And we ain't going for it! Straight up! Enough about y'all and more of what I see when I look at this photo. I see a Young King!! The ruler of the world, an untouchable Force that can never be denied! We as African Americans will always have to break barriers, prove people wrong and work even harder to prove we belong but guess what, that's what we love because the benefits at the end of the road are so beautiful!! #LiveLaughLove❤️ #LoveMyPeople??????⚖️??⚖️
The basketball players told H&M straight up. He doesn’t care what they see, he envisions a Young King in this picture.
Questlove also did not hide his anger about the matter and gave H&M a piece of his mind. He forecasts the apologies and various cover up that would follow.
I’m sure the apologies are a coming. And the ads will be pulled. I’m certain there will Be media fixers and whatnot and maybe a grand gesture like a donation to some charity (donations under these circumstances are the corporate version #SomeOfMyBestFriendsAre move if there ever was one) all this tells me about @HM is that the seats in the boardroom lack something…wanna take a guess?
The Rapper announced on social media as well that he detests what has happened. He has also severed all ties with the Brand.
Over the past months I was genuinely excited about launching my upcoming line and collaboration with @HM… Unfortunately, after seeing the disturbing image yesterday, my excitement over our global campaign quickly evaporated, and I've decided at this time our partnership needs to end. Whether an oblivious oversight or not, it's truly sad and disturbing that in 2018, something so racially and culturally insensitive could pass by the eyes of so many (stylist, photographer, creative and marketing teams) and be deemed acceptable. I can't allow for my name and brand to be associated with a company that could let this happen. I hope that this situation will serve as the wake up call that H&M and other companies need to get on track and become racially and culturally aware, as well as more diverse at every level.
His action is an attempt to clarify companies and brands that something like this won’t be tolerated. H&M and the rest of them has to become racially and Culturally aware.
H&M has pulled back the Advertisement and the product as well. The Brand is profusely apologizing for their ignorance on all their social media accounts.
We hope Brand’s team has understood their lacking and will ignore something like this in the future.