The years’ strongest current, Female empowerment has reached the food industry as well. KFC has a new Colonel Sanders and to everyone’s surprise it’s Reba McEntire.
The country music legend, is the first lady ever to embody Colonel Sanders. KFC released an advert on Youtube, featuring the newest Colonel Sanders.
The commercial will start airing from this Sunday. Her campaign will run until April. How apt that this Sunday is also the day for Grammy’s 2018, here’s the list of all the Nominee.
Definitely not a woman
Nothing to see here, folks. Nope, nothin’ at all. Just the same old Colonel with a new flavor of fried chicken. pic.twitter.com/ju2omd07OC
— KFC (@kfc) January 26, 2018
McEntire adorns the iconic white suit, glasses, black string tie, white wig and the goatee. This Ad campaign is to promote the brand’s new Smoky Mountain BBQ fried chicken.
The Grammy Award winning singer, sings the honky-tonk tune.
“I’m Colonel Sanders, the same as always, Absolutely nothing’s changed.”
To add more wine, the lyrics says – “Oh please ignore any likeness to famous country singers, definitely not a woman.”
McEntire posted a picture on Twitter to tease her fans. Sitting in front of a mirror, with tit-bits of Sander’s look spread around her.
— Reba (@reba) January 26, 2018
The Singer was excitement for this new role. Sharing her excitement she said in a KFC statement,
“I grew up with Kentucky Fried Chicken, It’s part of my story, and I’m so excited to now be part of theirs. I’ve held a lot of roles in my life—sort of like the Colonel himself— but this is certainly the most unique one yet.”
The decision did not come in the wake of any feminist or women empowerment moment. KFC Chief Marketing Officer Andrea Zahumensky said
“We picked Reba McEntire because she is a perfect fit for KFC and Smoky Mountain BBQ. She embodies the qualities of the colonel with her showmanship and entrepreneurial spirit. We love to find people who are really iconic, like Rob Lowe is very iconic. Also, someone who really represents our product. She is definitely sweet. She has that Southern charm.”
Reba also appears as herself in the video
Reba Mcentire will be the 11th Col. Harlan Sanders. Before her the fast-food chain’s famous founder has been portrayed by Rob Lowe,Darrell Hammond, George Hamilton and Ray Liotta.
Smoky Mountain BBQ fried chicken
A blend of barbecue recipes from Memphis and the Carolinas. You can try the chicken at participating U.S. restaurants starting Monday January 29.
Do you think it would be “finger-lickin’ good”